Growth partner / consumer subscription apps
Growth that compounds.
We shorten the time it takes your paid acquisition to pay back and double. Media buying, strategy and creative in one senior squad.
For consumer subscription apps spending, or ready to spend, $500K+ a month.
Payback, not ROASWhat we optimize
Small elite teamNo juniors, limited clients
One squadBuying, strategy, creative
The problem
ROAS tells you how a campaign did yesterday.
Payback tells you whether the business compounds. For a subscription app the difference is everything: the customer you buy today pays you back over months, so the number that matters is how fast, and how much of it you can reinvest.
Most agencies optimize the first number and report it as the second. We build the account backwards from lifetime value, so every dollar of spend is judged by when it comes back.
The 72 model
Shorten the time it takes to double.
72 is the Rule of 72: divide it by your compounding rate and you get the months it takes to double. Faster payback means more reinvestment, a higher rate, and a shorter wait. That is the whole job.
Step 1
Measure payback by cohort
Retention curves and predicted LTV by channel, creative and audience. Blended ROAS stops being the scorecard.
Step 2
Spend where cohorts pay back
Move budget toward the cohorts that return fastest, cut the ones that do not, and scale on the ones that hold.
Step 3
Feed winners with creative
Creator-style ads at volume keep the winning cohorts supplied, so payback keeps shortening as spend grows.
Try the math
At a given monthly compounding rate, how long to double?
Your rate rises as payback gets faster, because more of each dollar comes back to be spent again.
12months to double
72 ÷ 6 = 12.0 · exact: 11.9 months
What you get
A senior squad on one number.
Media
LTV-first media buying
Accounts built and scaled around cohort payback. We report what you spent, what came back and how fast.
Strategy
A growth owner at partner level
One senior person owns your account. No junior layer, no handoffs between buying and creative.
Creative
A creative engine
AI-enabled production of creator-style ads at volume, briefed from what the data says is winning.
Capacity
Small on purpose
A small senior team and a limited client list, so the people you meet are the people doing the work.
The squad
The experience behind the model.
Three partners, each with a track record in LTV-driven customer acquisition. We keep the numbers here and the names off the page.
Media buying
[X]+ yearsRunning paid acquisition for subscription and DTC businesses. [$X managed, categories]
Source: partner experienceGrowth strategy
$[X] spentOn LTV-driven customer acquisition across the partners. [best payback outcome]
Source: partner experienceCreative systems
[X] ads/moShipped in the creator style that wins this category. [hit rate]
Source: partner experienceWho it's for
Apps with the capital and appetite to scale.
- Consumer subscription apps. Learning, productivity, creative, personal finance, fitness.
- Spending $500K+ a month, or ready to. Early is fine if the funding and the intent are real.
- Funded and growth-minded. You want paid to compound, and you want a partner who talks payback.
Work with us
Tell us where you are.
Share a little about the app and where spend is headed. A partner reads every note.